ePOS Marketing
Promotions, loyalty programmes, customer segmentation, and targeted campaigns — all built into your ePOS system. Turn every transaction into a marketing opportunity.
- Run promotions and loyalty from the till
- Targeted SMS and email campaigns
- ePOS marketing system from £499 + VAT
ePOS Marketing Features
Every marketing tool you need, built directly into the point of sale you already use.
Promotions Engine
Create buy-one-get-one, percentage discounts, happy hour pricing, and bundle deals directly from the POS. Schedule promotions in advance — a Monday lunchtime offer activates and deactivates automatically. No manual intervention, no forgotten price changes, no margin leakage from expired deals running past their end date.
Digital Loyalty Programmes
Replace paper punch cards with a digital loyalty system that tracks every qualifying purchase. Customers earn points or stamps automatically at the till. Rewards are redeemed in one tap. You see exactly which customers are loyal, how often they visit, and what they spend — data that paper cards never provided.
Customer Segmentation
The POS collects transaction data and builds customer profiles automatically. Segment your database by spend level, visit frequency, favourite products, and last visit date. Identify your top 20% of customers who drive 80% of revenue. Find lapsed customers who have not visited in 30 days. Every segment is actionable.
Targeted Campaigns
Send SMS or email campaigns to specific customer segments directly from your dashboard. A "We miss you" message to lapsed customers with a 15% discount code. A new menu announcement to your highest spenders. Campaign delivery, open rates, and redemption are tracked so you know exactly what works and what does not.
Marketing Analytics
Every promotion, loyalty reward, and campaign generates data. See redemption rates, incremental revenue, customer acquisition cost, and lifetime value in real-time dashboards. Compare the performance of different offers side by side. Make marketing decisions based on actual transaction data, not guesswork.
Automated Triggers
Set up automated marketing triggers that fire without manual effort. A birthday offer sent 3 days before the date. A re-engagement message after 14 days of inactivity. A thank-you reward after the 10th visit. These automated workflows run continuously in the background, driving repeat visits while you focus on operations.
Why Businesses Choose ePOS Marketing
Turn Transaction Data into Revenue
Every sale generates marketing intelligence. The POS captures who bought what, when, and how often — then turns that data into targeted offers that drive repeat visits. Businesses using built-in POS marketing see an average 18% increase in repeat customer frequency within the first three months.
Reduce Marketing Spend Waste
Stop sending blanket offers to your entire database. Customer segmentation means you send the right offer to the right person at the right time. A 15% discount to a lapsed customer costs less than a 15% discount to someone who visits daily anyway. Targeted campaigns deliver higher redemption rates at lower total cost.
Automate Customer Retention
Loyalty programmes and automated triggers work around the clock without staff involvement. Birthday offers, re-engagement messages, and milestone rewards fire automatically. Your marketing runs itself while you manage the business. No marketing team required — the POS handles it.
Measure Everything
Every promotion has a clear ROI. See how many customers redeemed an offer, what they spent, and whether they returned again. Compare campaigns against each other. Double down on what works, cut what does not. Marketing accountability built into the till system you already use every day.
Marketing That Pays for Itself
Most businesses collect customer data but never use it. The Posso ePOS marketing system activates your transaction data automatically. Every sale builds a richer customer profile. Every profile enables a more targeted offer. Every targeted offer drives a higher redemption rate than a generic discount.
The promotions engine handles everything from simple percentage discounts to complex multi-buy offers with time-based scheduling. Set a Friday happy hour that activates at 4pm and expires at 7pm — automatically, every week, without staff remembering to change prices.
For multi-site businesses, marketing campaigns can be rolled out across all locations from a single dashboard or tailored to individual sites. A promotion that works in one location can be replicated everywhere in minutes.
ePOS Marketing — Frequently Asked Questions
Get Your Free ePOS Demo Today
See how Posso can transform your restaurant or venue. Book a free, no-obligation consultation with our team and get a personalised demo of our ePOS systems, self-order kiosks, and more.
Free call — available Monday to Friday, 9am–5:30pm. Or email us anytime at info@posso.co.uk